February 17, 2016
Summary
Media Relations Associate
VALEO is a rapidly growing communications and public affairs company looking to hire its fourth employee to drive traditional (and some social)l media strategy and execution for a diverse roster of nonprofit, trade association and corporate clients. The successful candidate will be able to develop media strategy, secure client visibility in a range of mediums and drive message creation.
About The Candidate
The successful candidate will provide traditional (and some digital) media guidance to clients, while also helping with messaging and general stakeholder engagement and PR services. They will be responsible for driving media strategy and overseeing communications to reporters and across digital platforms. Activities include developing media plans, overseeing direct reporter engagement, creating messaging and collateral materials, developing client digital programs, and helping with other PR needs.
Primary responsibilities
- Create strategic digital and traditional media programs based upon client goals, execute the programs, and evaluate and report outcomes
- Develop messaging and materials to help clients effectively communicate in the digital space and with reporters, including: researching and writing briefing materials; composing and editing press releases, client literature, and articles for internal and external use
- Provide ongoing counsel to ensure clients effectively communicate their brand values in the digital and traditional media spaces
- Build effective client crisis plans and lead response as necessary
- Serve as a primary media contact for clients, and build relationships with local, regional,
national, trade publication and digital outlets
- Plan and oversee press events for clients and our firm
- Assist in developing VALEO’s brand and marketing platform, and growing the company’s
visibility in traditional media and on digital platform
Applicant Requirements
- At least three to five years of relevant experience
- Bachelor’s Degree in communications, journalism, public relations or other related program
- Master’s Degree in communications, marketing or other relevant degree is encouraged
- Political campaign and/or PR agency experience or a demonstrated ability to manage a diverse
client workload and topic areas
- Desire to be a part of building an entrepreneurial endeavor
Benefits
Compensation is commensurate with experience and the successful candidate will be eligible for a retirement program and annual bonuses. Health care stipend will be added to salary until firm selects a health care plan.
About VALEO
Non-profits and corporations today face a number of real and perceived threats to their organizational success, ranging from finding the time for effective planning to communicating with stakeholders in a way that drives meaningful interaction and connectivity in a 24/7 digital media world. Both for-profit and non-profit organizations must build the necessary relationships, brand profile and tell a story to stakeholders that drives desired outcomes in an increasingly competitive and cluttered marketplace.
How do you do this when enough or the right talent doesn’t exist, time is limited and capital resources remain pinched?
Many enterprising Executive Directors or CEOs turn to consultants for assistance. But these hired guns too-often propose unnecessarily complex solutions for managing a business, charge exorbitant fees, provide guidance without true support, and speak in a language of acronyms seemingly intended to distract from their limited value.
At VALEO, we view ourselves as embedded partners, rolling up our sleeves and getting our hands dirty to help drive strategic outcomes.
VALEO’s founders learned through experience that too few organizations plan strategically, and realize that effective communication requires solid insight and investment of time and effort. But VALEO’s leaders also realized that consultants too often sell jargon, process and bells and whistles, instead of being invested in their client needs, challenges and outcomes.
Our founding partners set out to create a company committed to ensuring clients thrive because they take the time to clearly articulate goals, build plans that empower success and connect with stakeholders in a way that drives desired outcomes and behavior change.
That is why we serve as embedded partners in the client communications planning and engagement process to remove barriers to client strategic, operational, reputation, and financial goals.
We gave significant thought to our company name and decided it should represent the desired outcomes for clients who hire us. VALEO is Latin for thrive, and is further defined in translation by three phrases:
- Be Worthy (VALEO: build outcome-based plans)
- Be Able (VALEO: build and deploy stakeholder engagement campaigns that drive change)
- Be Valid (VALEO: measure outcomes, inform new plans and execute accordingly)
Contact
Interested parties should send a resume and references to michael@valeodelivers.com with “Media Relations Associate” in the subject line. Visit www.valeodelivers.com for more information about the firm.